All About Aurora Postage Stamp Trains
Promotional Sets: RCA TCR-100

RCA used the same "build a train set" scheme as the one for Shell Chemicals to promote a video tape recorder to television studios. Each month an RCA sales rep would visit a TV studio executive and leave behind one component of a train set. This kept the RCA rep in the exec's face regularly, which was a brilliant strategy. The train set components would be delivered in cardboard boxes containing promotional material for the TCR-100. (By the way, this machine was a real monstersee it in action.) Note that the rolling stock included a Carnation or Hormel refrigerator car decorated with RCA stickers. Also, they sliced a Styrofoam tray in half to separate the locomotive from the track. The set is a 1969 Cannon Ball. Photos and information courtesy of Bob Williams.

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