All About Aurora Postage Stamp Trains
Nabisco Employee Offer

Inheriting a surplus of inventory when they bought Aurora in 1971, Nabisco made an effort to reduce their stock in 1973 by making a special employee offer. They recycled the "bored kid" from the December 1968 Boys' Life advertisement to create a new promo piece.

Note how they recycled their Model Motoring boxes to ship the sets in pairs. Also note the company name: Aurora Products instead of Aurora Plastics (Nabisco renamed the company when they bought it).

With thanks to Bob Williams.

See Also...

• RCA TCR-100
• Shell Chemicals Canada

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